Artisan ice cream: how to really stand out in 2025?

At a time when ice cream parlours are multiplying and consumers are looking for a unique indulgent experience, serving a tasty ice cream is no longer enough. To win customers over and keep them loyal, you also need to work on your brand image and the world you offer through your packaging. And that is precisely where everything is decided.

In 2025, the ice cream tub is no longer just a simple container: it becomes a genuine communication medium. Let us discover together why, and how to use it to grow your business.

1. The customer experience also depends on the container

You have probably noticed that a customer does not only remember the taste of a product, but also the experience that goes with it. It starts with the presentation. A plain or unattractive tub can make your ice cream look like an ordinary product, whereas a personalised ice cream tub immediately showcases your expertise and the world of your brand.

Whether you run a seaside shop, a food truck, a stand at a festival or a trade fair, the container is often the first thing the customer sees. A neat design, a message that makes people smile, a colour that catches the eye… these are all details that make the difference and encourage loyalty.
SEE THIS ICE CREAM TUB AND LOTS MORE!

2. The logo: a powerful lever for memorability

Have you ever thought about the power of the logo ice cream tub in your local communication? A customer walking around with your ice cream in hand is also a customer who becomes a brand ambassador without even knowing it. Provided, of course, that your logo is clearly visible and well integrated into the packaging.

In summer, tourist spots are full of these little walking shop windows. With a logo-printed ice cream tub, you multiply the opportunities to catch passers-by's attention and spark curiosity. Some ice cream makers even go further by adapting the design of their tubs according to the seasons or local events.

3. One size, one function: choosing the right size

The variety of sizes is another often overlooked point. Yet it plays a crucial role in managing sales and in the customer's perception. For example, a 130 ml ice cream tub is ideal for a quick tasting or a takeaway dessert at the end of a meal. Light, practical, perfect for a mobile offer.

Conversely, a 245 ml ice cream tub suits big appetites or special offers (duo of flavours, extra topping, etc.) better. Offering both not only meets different needs, but also increases the average basket effortlessly. Personalising these sizes adds an extra layer of professionalism to your offer.
Both tubs are shown here

4. Showcasing your ethics through the choice of materials

Today, consumers are increasingly sensitive to the environmental impact of their purchases. Choosing a reusable, recyclable or compostable cardboard ice cream tub is therefore a strong selling point, especially if you communicate about it clearly.

Environmentally friendly packaging, combined with a well-crafted design and quality artisan ice cream, is a winning equation. Many customers even choose their ice cream parlour based on these criteria. Adopting this approach is not only a gesture for the planet, but also for your brand image.

5. The importance of responsiveness in peak season

During the high season, the pace is intense. Stock-outs, unforeseen events, increased footfall… It is essential to be able to count on reliable and fast suppliers. At Covr, we have understood this well: that is why our personalised 130 ml and 245 ml ice cream tubs and our logo-printed 245 ml ice cream tubs are available with express delivery in 2 to 5 working days.

This means you can adjust your stock at the last minute, launch a special operation or react to a trend without stress. It is a decisive advantage when every day counts.

Conclusion: a small tub for a big impact

As you have understood, the ice cream tub is no longer a simple accessory. It is a powerful differentiation tool, able to strengthen your image, attract new customers and keep regulars loyal. Between the choice of size (such as the 130 ml 245 ml ice cream tub), visual personalisation, respect for the environment and speed of supply, everything combines to make your ice cream offer an unforgettable experience.

So if you want your ice creams to be noticed as much as they are enjoyed, it may be time to rethink your containers… and to take a look at our shop. We support you at every step, from design to delivery.