Benefits of using personalised takeaway packaging
Benefits of using personalised takeaway packaging
Having personalised takeaway packaging is a marketing advantage for your catering business. The rise in takeaway sales and home delivery is an opportunity to display your brand identity directly in your customers' hands. Personalising your packaging will bring a strong visual impact and strengthen your reputation in the growing takeaway market.
Common types of takeaway packaging
Cardboard boxes and automation-friendly packaging
Cardboard boxes suited to automated production and order preparation allow you to prepare your orders quickly with a neat presentation.
Kraft paper bags
Display your brand colours directly in your customers' hands. Customisable kraft paper bags make takeaway sales easier and strengthen your visual identity. (Kraft paper bags for takeaway, customisable in your brand colours.)
Personalised paper cups
Personalise your disposable cups for hot and cold drinks. Perfect for your events or takeaway sales, personalised single-use cups strengthen your visual identity with your logo and colours printed directly on your paper cups.
Benefits of personalising your takeaway packaging
Strengthening your brand's visual identity
Personalising your disposable packaging anchors your colours and your logo in the consumer's mind, thereby strengthening your brand's visual identity.
Improving the customer experience
Attractive, well-designed packaging enhances the quality of the product, turning a simple takeaway meal into a premium experience.
Free advertising and extended reach
Every bag or cup used in the street acts as a mobile advertising poster, giving your business additional visibility.
Standing out from the competition
On delivery platforms saturated with offers, distinctive packaging helps you stand out and be remembered by the customer.
Sustainability trends
Using personalised biodegradable materials shows your company's commitment to the environment, a major selection criterion for today's customers.
How to choose the perfect takeaway packaging for your business
Functionality and technical features
It is essential that the packaging keeps the temperature, is airtight and is easy to carry in order to guarantee final satisfaction.
Materials and durability
Favouring recyclable or compostable materials is not only good for the planet, it is also an affirmation of your brand's ethical values.
Personalisation ideas for your takeaway packaging
Printing and finishing methods
From digital printing to flexography, several techniques make it possible to achieve a professional and vibrant visual result.
Additional personalisation elements
You can add a unique touch with stickers, business or loyalty cards, or thank-you notes to create an emotional bond with the customer.
